Oracle Park and Mission Rock Development
San Francisco, CA
Project Overview
- The San Francisco Giants control a large surface parking lot, two historic covered piers, a commercial parking garage and ancillary surface lot that are near Oracle Park.
- The facilities provide fan, staff and player parking on game days while supporting two nearby hotels. General public and staff parking is provided year round.
- The Giants have partnered with a nationally recognized firm to develop a 28-acre mixed use development that includes office, hotel, residential and retail uses on the site.
Developed a Comprehensive Parking Solution
- Enhanced Fan Experience – With opening day looming, Parking Advisors conducted an RFP process to select a best-in-class operator to maximize customer service levels under the optimal financial structure. We supported negotiation of an operating agreement and the transition to a new management team and operations plan.
- Gameday Revenue Maximization – We supported deployment of a new enforcement platform generating a 60% improvement in enforcement income, fully integrated with the MLB online ticket sales platform.
- Gated Technology Implementation – Our team supported the selection and implementation of new garage gated technologies integrated with the MLB online ticket sales platform.
- Employee Parking Solution – We developed and host a Giants employee parking portal for a large seasonal workforce, with employee parking rates tied to individual badge numbers.
- Mission Rock Development Strategy – Parking Advisors performed a strategic analysis of future parking demand, generated financial models and performed a garage design review for structured parking to support the planned 11-structure, 1.5M+ square foot mixed-use project. Upon their completion, we supported the launch plan for a new residential program for two towers serving 550+ luxury units.