Oracle Park and Mission Rock Development

San Francisco, CA

Project Overview

The San Francisco Giants control a large surface parking lot, two historic covered piers, a commercial parking garage and ancillary surface lot that are near Oracle Park.
The facilities provide fan, staff and player parking on game days while supporting two nearby hotels. General public and staff parking is provided year round.
The Giants have partnered with a nationally recognized firm to develop a 28-acre mixed use development that includes office, hotel, residential and retail uses on the site.

Enhanced Fan Experience – With opening day looming, Parking Advisors conducted an RFP process to select a best-in-class operator to maximize customer service levels under the optimal financial structure. We supported negotiation of an operating agreement and the transition to a new management team and operations plan.
Gameday Revenue Maximization – We supported deployment of a new enforcement platform generating a 60% improvement in enforcement income, fully integrated with the MLB online ticket sales platform.
Gated Technology Implementation – Our team supported the selection and implementation of new garage gated technologies integrated with the MLB online ticket sales platform.
Employee Parking Solution – We developed and host a Giants employee parking portal for a large seasonal workforce, with employee parking rates tied to individual badge numbers.
Mission Rock Development Strategy – Parking Advisors performed a strategic analysis of future parking demand, generated financial models and performed a garage design review for structured parking to support the planned 11-structure, 1.5M+ square foot mixed-use project. Upon their completion, we supported the launch plan for a new residential program for two towers serving 550+ luxury units.